The Asda Price Guarantee was a well-known supermarket price‑matching scheme that ran for several years, ensuring that customers could rely on Asda to be cheaper than their competitors. If Asda’s prices weren’t at least 10% lower than rival supermarkets, customers would be refunded the difference. It was a great way for shoppers to feel confident they were getting the best deal, but this guarantee no longer exists.

So, what happened to the Asda Price Guarantee? Let’s take a look at why it was removed, what replaced it, and how shoppers can still save money at Asda today.

What the Asda Price Guarantee Used to Offer

The Asda Price Guarantee was introduced to give shoppers peace of mind. If you had an eligible basket of groceries, you could check online to see if Asda’s total cost was cheaper than competitors like Tesco, Sainsbury’s, Morrisons, and Waitrose. If it wasn’t, Asda would refund the difference.

The promise was simple: get a better price at Asda or get your money back. The Asda Price Guarantee made Asda stand out in an industry where price is often a deciding factor in which supermarket customers choose to visit. However, despite its popularity, this scheme was phased out.

Why Asda Ended the Price Guarantee

Asda decided to scrap the Price Guarantee in 2018. According to the supermarket, fewer than 1% of customers were using the scheme. Shoppers increasingly relied on price comparison tools, which were more convenient and less time-consuming than entering receipts for refunds. Asda recognised that price matching wasn’t the best way forward and began focusing on everyday low pricing, aiming to offer lower prices across a wide range of products without the complexity of a guarantee scheme.

The removal of the Asda Price Guarantee marked a shift in the supermarket’s strategy. Asda no longer needed to match prices with competitors; instead, it aimed to set its prices lower from the start, ensuring customers could easily save money without jumping through hoops.

What Replaced the Asda Price Guarantee?

Since the end of the Price Guarantee, Asda has continued to offer competitive prices through other means:

• Everyday Low Prices: Asda focuses on keeping its prices consistently low across thousands of products, removing the need for customers to check for price matches or wait for special promotions.
• Rollback and Asda Price Campaigns: Asda has frequent in-store and online promotions, such as Rollback deals, where selected items are marked down significantly. These offers provide immediate savings that don’t require any extra steps.
• Loyalty Rewards with Asda Rewards: Asda’s loyalty programme allows customers to earn cashback and rewards as they shop. Points can be earned through purchases in store or online, and these points can later be redeemed for money off future purchases. This programme is designed to encourage repeat shopping and provides a way for customers to save money with every visit.
• Just Essentials: In line with the changing focus towards cost-saving, Asda introduced their Just Essentials range. This collection of budget-friendly products gives customers a way to save even further on everyday grocery items without compromising on quality.

How to Save Money at Asda Now

Even though the Price Guarantee is no longer around, there are still plenty of ways to save money when shopping at Asda:

1. Look for Rollback Prices: Asda regularly offers Rollback discounts on a wide range of products. Whether it’s food, household goods, or toiletries, checking for these price reductions can help you save money on your essentials. These promotions are clearly marked in-store and online, so you’ll never miss a bargain.
2. Use Asda Rewards: The Asda Rewards programme is a great way to earn cashback for future shopping. You can accumulate points with every purchase and use them to get money off your next shop. Plus, you can often find bonus point promotions, which can help boost your points faster.
3. Compare Prices with Competitors Using Price Comparison Tools: Even though Asda no longer offers a formal price match guarantee, it’s still worth comparing prices with other supermarkets to ensure you’re getting the best deal. You can use price comparison websites or apps to check the cost of items across stores and decide where to shop.
4. Use Jam Doughnut to Buy Gift Cards: One lesser-known trick to save at Asda is using the Jam Doughnut cashback app to purchase Asda gift cards. By using this method, you can earn cashback on the purchase of the gift card, which can then be spent on your next shop. It’s an easy way to save a little extra on your Asda trips without changing the way you shop. Simply buy the gift card through the app, earn cashback, and use it for your grocery bill. The cashback percentage varies, but it’s a quick and simple way to maximise your savings.
5. Check the Just Essentials Range: If you’re shopping on a budget, Asda’s Just Essentials range offers an affordable alternative to many of the supermarket’s branded products. This range is designed to keep prices low on essential food items, including dairy, bread, spaghetti and tinned goods, helping you to save on your weekly shop.
6. Watch for Special Promotions and Multibuys: In addition to Rollback deals, Asda often runs special promotions where you can buy products in bulk for a discounted price. These multibuys can be a great way to save money on household essentials and non-perishable goods.
7. Shop the reductions: Asda have daily ‘whoopsies’ where they reduce the price of food and other items that have a short shelf life. Learn more about when Asda reduces their food.

By using a combination of these strategies, shoppers can still find great deals and save money at Asda, even without the Price Guarantee.

Frequently Asked Questions